1 link tagged with all of: whoop + oura + wearables + fitness tracking + subscription model
Click any tag below to further narrow down your results
Links
Google is creating a new fitness band under the Fitbit brand to rival screenless devices from companies like Whoop and Oura. Set for release later this year, the band will offer basic features with a subscription model for advanced functionalities.
- Google is developing a new screenless Fitbit band to compete with Whoop and Oura, expected to launch later this year.
- The device will require a paid subscription to unlock advanced features, following the Whoop/Oura business model.
- The strategy leans on the existing Fitbit brand to gain traction in the screenless wearable market and generate subscription revenue.